Contract Market

Speeding up product launches by eight weeks with digitally-rendered room scenes. It would have been impossible for me to imagine where we are today with digital renders when I started my career. Even 5 years ago it seemed that the technology just would never catch up with our trained eyes. Now, I cannot tell one Read More…

When we first started working with Milliken Floor Coverings in 2017, the brand was undergoing an initiative to bring more fashion-forward products to market. And fast! To achieve results, it was important for us to develop a strong relationship with all of the teammates. We spent days with the team trying to understand both their Read More…

We developed a process to beautifully photograph over 200 Crypton images twice a year on time and on budget. As I write these case studies, I am reminded how often the agency comes up with creative solutions when confronted with what we internally call “roadblocks on the journey to our desired destination.” Elise at Crypton Read More…

For Crypton, we design their showroom AND their customer’s. The impressive thing about how Elise runs the Crypton marketing, both for residential and commercial, is the relationships she builds with her customer’s audience. Crypton has carved out a niche of beautiful, highly performing fabric backed by national advertising and precise local retail marketing. One of Read More…

Nobody loves great-looking products more than Gary, Dan and David at MDC Interior Solutions. Not only have they worked together most of their careers, but they have done it at the same company. But, that is a story for another time. I mention it now because in a third-party survey recently conducted, MDC was found Read More…

MDC Interior Solutions works with dozens of manufacturers to sell their products to designers and specifiers in multiple contract and residential categories like wallcoverings. Honestly, it is a creative person’s dream to work with a company like MDC. Not only are their people salt of the earth, but their products are also GORGEOUS. Our account Read More…

A brand positioning sizzle video, Milliken Floor Covering When a group of people that think creatively work with a manufacturer that thinks in terms of engineering, having a conversation about external communications doesn’t exactly come easily. That is, until two hired creative guns join their team. Until then, our agency’s main point of contact and Read More…

INTERWOVEN, the International Textile Alliance magazine Rebranding a magazine was an opportunity we could not pass up, and we were fully prepared and excited to do so. Publishing a magazine? Now, that is a different story. There were things to consider we usually don’t have to worry about, from ad sales to editorial content, receiving Read More…