Browsing Category

Case Studies

Case Studies, Home Furnishings

FOMO for you and you and you.

Video is the perfect tool to set the stage for a brand positioning. When the High Point Market starting marketing to interior designers, it completely changed the brand landscape. To tap into that new vibe, one of the vehicles we started with was what we call a brand positioning sizzle video. From this video you Read More…

Case Studies, Contract Market

Email Marketing to high-end designers

Nobody loves great-looking products more than Gary, Dan and David at MDC Interior Solutions. Not only have they worked together most of their careers, but they have done it at the same company. But, that is a story for another time. I mention it now because in a third-party survey recently conducted, MDC was found Read More…

Case Studies, Contract Market

Wall-to-wall social media

MDC Interior Solutions works with dozens of manufacturers to sell their products to designers and specifiers in multiple contract and residential categories like wallcoverings. Honestly, it is a creative person’s dream to work with a company like MDC. Not only are their people salt of the earth, but their products are also GORGEOUS. Our account Read More…

Case Studies, Home Furnishings

Cozy, comfy sofa seeks business-savvy Interior Designer to snuggle with

Building and executing a media plan for High Point Market with proven results. When we took on the challenge of creating and running the advertising for the High Point Market, one mission was clear: to make the spend accountable with 80% of the tactics needing to be trackable. But, that wasn’t our only goal. We Read More…

Case Studies, Home Furnishings

Designed for designers

Rebranding the High Point Market. When I was 17, one of my first jobs at an advertising agency was delivering magazines to showrooms for publishers at the High Point home furnishings market. I was born in High Point and my great grandfather had several businesses in the furniture capital. As a matter of fact, you Read More…

Case Studies, Home Furnishings

Branding under foot

The Explore Home positioning, Universal Furniture My first conversation with Jeff Scheffer was four hours long. Oh yeah, I remember because we stood in place in the Universal Furniture showroom the entire time. Now, I have trained myself to have a steady gaze at the speaker so that they are assured I am listening. But, Read More…

Case Studies, Contract Market

Left-brainers and right-brainers

A brand positioning sizzle video, Milliken Floor Covering When a group of people that think creatively work with a manufacturer that thinks in terms of engineering, having a conversation about external communications doesn’t exactly come easily. That is, until two hired creative guns join their team. Until then, our agency’s main point of contact and Read More…

Case Studies, Contract Market

Publishing a brand

INTERWOVEN, the International Textile Alliance magazine Rebranding a magazine was an opportunity we could not pass up, and we were fully prepared and excited to do so. Publishing a magazine? Now, that is a different story. There were things to consider we usually don’t have to worry about, from ad sales to editorial content, receiving Read More…

Case Studies

Unraveling and Redefining a Brand

International Textile Alliance If you have ever sunken into your favorite sofa after a long day and felt the comfort of the fabric against your skin, you can certainly relate to our passion for home furnishings – especially fabrics. It is safe to say we were excited to work with the International Textile Alliance and Read More…

Case Studies, Digital Launches

MDC FUNC. Digital Launch

CHALLEGE For over a year, our client MDC Interior Solutions had been diligently working on their latest product category to bring to market, aptly titled FUNC. Combining the best of “fun” and “function,” FUNC. designs are stylish, innovative solutions made to help unify and define open work environments. However, with the onslaught of COVID-19 earlier Read More…

J. Todd Kinley

Founder | Executive Creative Director: Crobar Creative Leverage. Husband, Father, and Moose owner. Lover of art, photography, golf, and strategy. Follow me: